Meet the Speaker: Bob Lanham
Meet the Speaker: Bob Lanham, SVP at Tekion
As SVP at Tekion, Bob Lanham works at the center of how dealers connect with buyers, and where those connections break down. At UNLEASHED26, he takes the stage for a breakout session built on a simple premise: consumer trust is earned, not given, and the platform behind the experience is what earns it.
His take is direct: the buyer journey shouldn’t live across a dozen disconnected tools, it should run natively inside one system of record, where every interaction actually builds on the last.
At UNLEASHED26, Bob presents “Elevating the Platform Experience: How Unified Data Anchors Automotive Conversational Commerce” — a breakout session on turning your CRM from a database into a customer engagement hub. He’ll show how a single customer profile and full contextual data drive frictionless retail across digital and showroom, how complete context powers smarter, more targeted follow-ups, and how ditching disconnected software unlocks real platform ROI.
Want to learn more? Explore our speakers and sponsors section for more UNLEASHED26 speaker details.
Everything you need to know about VINCUE UNLEASHED 2025
VINCUE: UNLEASHED returns to Kansas City on November 10-12, 2025
VINCUE: UNLEASHED is the premier annual gathering where automotive trailblazers, industry leaders, and VINCUE dealers unite to tackle big challenges, celebrate victories, and ignite fresh ideas. Walk away inspired, equipped, and ready to revolutionize the way you drive success.
When, Where, and What to Expect
Wednesday, October 7 – Friday, October 9, 2026
Back at the Loews Hotel, Kansas City, Missouri
Dealer Registration Starting at $599
Professional Development, Exclusive Training, Peer Networking
Learn from these Industry Trailblazers
Don’t miss this year’s top experts in automotive innovation, technology, leadership, and strategy.
What Dealers are Saying
Hear from dealers who’ve experienced the impact of VINCUE: UNLEASHED firsthand. From unlocking new strategies to forging powerful connections, here’s how past attendees are driving their success:
Hear what real VINCUE dealers thought about their experience at VINCUE: UNLEASHED.
“Thank you!! The organization of the events was top-notch. The lineup of speakers was thoughtfully curated. It was a pleasure to gain valuable perspective and witness the advancements that VINCUE has to offer. I’m particularly excited about how these innovations can contribute to making our daily operations more efficient.”
Brandon Hanson
General Manager, Manchester Mazda
“What a class act the VINCUE UNLEASHED conference was. From the venue, to the speakers to the vendors, all are in first class pioneering the industry on our most critical time. A must have partner for success in 2024!!”
Rudy Padilla
Used Car Sales Director, Toyota of Berkeley
“The VINCUE unleashed user conference blew away any expectations that I had for the event. You could tell it was thoughtfully planned and carefully executed to provide a first-class experience. I left with a better understanding of the platform, new connections with other users and partners, and some personal development.”
Nick Staropoli
Used Car Manager, Freeman Motor Co.
