Meet the Speaker: Bob Lanham

Published On: August 12, 20260.9 min read172 wordsCategories: SpeakersTags:

Meet the Speaker: Bob Lanham, SVP at Tekion

As SVP at Tekion, Bob Lanham works at the center of how dealers connect with buyers, and where those connections break down. At UNLEASHED26, he takes the stage for a breakout session built on a simple premise: consumer trust is earned, not given, and the platform behind the experience is what earns it.

His take is direct: the buyer journey shouldn’t live across a dozen disconnected tools, it should run natively inside one system of record, where every interaction actually builds on the last.

At UNLEASHED26, Bob presents “Elevating the Platform Experience: How Unified Data Anchors Automotive Conversational Commerce” — a breakout session on turning your CRM from a database into a customer engagement hub. He’ll show how a single customer profile and full contextual data drive frictionless retail across digital and showroom, how complete context powers smarter, more targeted follow-ups, and how ditching disconnected software unlocks real platform ROI.

Want to learn more? Explore our speakers and sponsors section for more UNLEASHED26 speaker details.

Everything you need to know about VINCUE UNLEASHED 2025

VINCUE: UNLEASHED returns to Kansas City on November 10-12, 2025

VINCUE: UNLEASHED is the premier annual gathering where automotive trailblazers, industry leaders, and VINCUE dealers unite to tackle big challenges, celebrate victories, and ignite fresh ideas. Walk away inspired, equipped, and ready to revolutionize the way you drive success.

 

When, Where, and What to Expect

Wednesday, October 7 – Friday, October 9, 2026

Back at the Loews Hotel, Kansas City, Missouri

Dealer Registration Starting at $599

Professional Development, Exclusive Training, Peer Networking

Here’s what you’ll gain at VINCUE: UNLEASHED

VINCUE: UNLEASHED is designed to empower your team, refine your processes, and leverage the latest technology for measurable results.

  • Exclusive Training & Insights: Deepen your knowledge of the VINCUE platform with hands-on guidance and performance strategies.

  • Networking & Collaboration: Connect with forward-thinking dealers, exchange ideas, and uncover new opportunities through peer-to-peer discussions.

  • Industry Expertise & Future Trends: Stay ahead of the curve with expert analysis, visionary insights, and actionable strategies for the road ahead.

Learn from these Industry Trailblazers

Don’t miss this year’s top experts in automotive innovation, technology, leadership, and strategy.

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What Dealers are Saying

Hear from dealers who’ve experienced the impact of VINCUE: UNLEASHED firsthand. From unlocking new strategies to forging powerful connections, here’s how past attendees are driving their success:

Hear what real VINCUE dealers thought about their experience at VINCUE: UNLEASHED.

“Thank you!! The organization of the events was top-notch. The lineup of speakers was thoughtfully curated. It was a pleasure to gain valuable perspective and witness the advancements that VINCUE has to offer. I’m particularly excited about how these innovations can contribute to making our daily operations more efficient.”

Brandon Hanson
General Manager, Manchester Mazda

“What a class act the VINCUE UNLEASHED conference was. From the venue, to the speakers to the vendors, all are in first class pioneering the industry on our most critical time. A must have partner for success in 2024!!”

Rudy Padilla
Used Car Sales Director, Toyota of Berkeley

“The VINCUE unleashed user conference blew away any expectations that I had for the event. You could tell it was thoughtfully planned and carefully executed to provide a first-class experience. I left with a better understanding of the platform, new connections with other users and partners, and some personal development.”

Nick Staropoli
Used Car Manager, Freeman Motor Co.