Meet the Speaker: Will Smithies
Meet the Speaker: Will Smithies, Senior Performance Manager at VINCUE
Rounding out the final session of the Omni-Channel Acquisition track, Innovative Approaches for Traditional Acquisition, Will Smithies will lead the discussion on ROI and Measurement. His presentation will highlight how dealers can not only execute acquisition strategies but also track, measure, and prove the return on those efforts. From evaluating the cost-to-market on every vehicle to monitoring turn rates and profitability, Will will show how consistent measurement drives smarter, more sustainable inventory growth.
Will brings a diverse background across multiple leading platforms, including CDK, AR Source, and AccuTrade. That experience gives him a well-rounded perspective on the tools and strategies available to dealers today, and how to make sure they’re actually delivering results. At VINCUE, he leverages that expertise to help dealers turn innovative acquisition strategies into measurable success stories.
Everything you need to know about VINCUE UNLEASHED 2025
VINCUE: UNLEASHED returns to Kansas City on November 10-12, 2025
VINCUE: UNLEASHED is the premier annual gathering where automotive trailblazers, industry leaders, and VINCUE dealers unite to tackle big challenges, celebrate victories, and ignite fresh ideas. Walk away inspired, equipped, and ready to revolutionize the way you drive success.
When, Where, and What to Expect
Monday, November 10 – Wednesday, November 12, 2025
Back at the Loews Hotel, Kansas City, Missouri
Dealer Registration Starting at $399
Professional Development, Exclusive Training, Peer Networking
Learn from these Industry Trailblazers
Don’t miss this year’s top experts in automotive innovation, technology, leadership, and strategy.
What Dealers are Saying
Hear from dealers who’ve experienced the impact of VINCUE: UNLEASHED firsthand. From unlocking new strategies to forging powerful connections, here’s how past attendees are driving their success:
Hear what real VINCUE dealers thought about their experience at VINCUE: UNLEASHED.
“Thank you!! The organization of the events was top-notch. The lineup of speakers was thoughtfully curated. It was a pleasure to gain valuable perspective and witness the advancements that VINCUE has to offer. I’m particularly excited about how these innovations can contribute to making our daily operations more efficient.”
Brandon Hanson
General Manager, Manchester Mazda
“What a class act the VINCUE UNLEASHED conference was. From the venue, to the speakers to the vendors, all are in first class pioneering the industry on our most critical time. A must have partner for success in 2024!!”
Rudy Padilla
Used Car Sales Director, Toyota of Berkeley
“The VINCUE unleashed user conference blew away any expectations that I had for the event. You could tell it was thoughtfully planned and carefully executed to provide a first-class experience. I left with a better understanding of the platform, new connections with other users and partners, and some personal development.”
Nick Staropoli
Used Car Manager, Freeman Motor Co.
