Meet the Speaker: Ashley Fedor, Senior Director of Sales at Tekion

Meet the Speaker: Ashley Fedor, Senior Director of Sales at Tekion
Ashley Fedor is a seasoned sales leader with a deep background in automotive technology and dealer solutions. She currently serves as the Senior Director of Sales at Tekion, where she has led sales efforts across multiple roles since 2019, including Director of Sales and Solutions Manager for the Northeast. Before joining Tekion, Ashley held key sales and account leadership positions with Edmunds, ADP, and Dealer Product Services, and began her career at Reynolds & Reynolds as a Software Consultant supporting dealer adoption of retail management systems.
At UNLEASHED25, Ashley will lead the breakout session Beyond Automation: Building Better Consumer Experiences With AI, where attendees will learn how AI Agents are helping dealers deliver the modern, frictionless experience consumers expect. You can also connect with Ashley and the Tekion team at their sponsored dealer table in the main ballroom.
Want to learn more? Explore our speakers and sponsors section for UNLEASHED25 details.
Everything you need to know about VINCUE UNLEASHED 2025
VINCUE: UNLEASHED returns to Kansas City on November 10-12, 2025
VINCUE: UNLEASHED is the premier annual gathering where automotive trailblazers, industry leaders, and VINCUE dealers unite to tackle big challenges, celebrate victories, and ignite fresh ideas. Walk away inspired, equipped, and ready to revolutionize the way you drive success.
When, Where, and What to Expect
Monday, November 10 – Wednesday, November 12, 2025
Back at the Loews Hotel, Kansas City, Missouri
Dealer Registration Starting at $399
Professional Development, Exclusive Training, Peer Networking
What Dealers are Saying
Hear from dealers who’ve experienced the impact of VINCUE: UNLEASHED firsthand. From unlocking new strategies to forging powerful connections, here’s how past attendees are driving their success:
Hear what real VINCUE dealers thought about their experience at VINCUE: UNLEASHED.
“Thank you!! The organization of the events was top-notch. The lineup of speakers was thoughtfully curated. It was a pleasure to gain valuable perspective and witness the advancements that VINCUE has to offer. I’m particularly excited about how these innovations can contribute to making our daily operations more efficient.”
Brandon Hanson
General Manager, Manchester Mazda
“What a class act the VINCUE UNLEASHED conference was. From the venue, to the speakers to the vendors, all are in first class pioneering the industry on our most critical time. A must have partner for success in 2024!!”
Rudy Padilla
Used Car Sales Director, Toyota of Berkeley
“The VINCUE unleashed user conference blew away any expectations that I had for the event. You could tell it was thoughtfully planned and carefully executed to provide a first-class experience. I left with a better understanding of the platform, new connections with other users and partners, and some personal development.”
Nick Staropoli
Used Car Manager, Freeman Motor Co.


